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Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.

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The details are not the details. They make the design.

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You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.

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A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

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Space is the breath of art.

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Design is not just what it looks like and feels like. Design is how it works.

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Fashion fades, only style remains the same.

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Luck is the residue of design.

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Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.

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I don't design clothes, I design dreams.

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Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

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