Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
Copy QuoteYou can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Copy Quote View & ShareA designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Copy Quote View & ShareDesign is not just what it looks like and feels like. Design is how it works.
Copy Quote View & ShareSpace and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Copy Quote View & ShareGood design is making something intelligible and memorable. Great design is making something memorable and meaningful.
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