David Ogilvy quotes

Our business is infested with idiots who try to impress by using pretentious jargon.

Leaders grasp nettles.

If it doesn't sell, it isn't creative.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

The best ideas come as jokes. Make your thinking as funny as possible.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

The best ideas come as jokes. Make your thinking as funny as possible.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

The consumer isn't a moron; she is your wife.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

The advertisers who believe in the selling power of jingles have never had to sell anything.

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.