Dominic Cummings quotes

Despite the centrality of communication to politics it is remarkable how little attention Insiders pay to what works - never mind the question 'what could work much better?'

If you want to make big improvements in communication, my advice is - hire physicists, not communications people from normal companies and never believe what advertising companies tell you about 'data' unless you can independently verify it.

Technology enables people to improve communication with unprecedented speed, scale and iterative testing. It also allows people to wreak chaos with high leverage.

A basic problem for people in politics is that approximately none have the hard skills necessary to distinguish great people from charlatans.

Until the 20th century, medicine was more like politics than physics. Its forecasts were often bogus and its record grim. In the 1920s, statisticians invaded medicine and devised randomised controlled trials. Doctors, hating the challenge to their prestige, resisted but lost. Evidence-based medicine became routine and saved millions of lives.

As I've said many times, Vote Leave could only win because the Establishment's OODA loops are broken - as the Brexit negotiations painfully demonstrate daily - and they are systematically bad at decisions, and this created just enough space for us to win.