Donald Norman quotes

We expert teachers know that motivation and emotional impact are what matter.

Readers always seem to think that the author has some control over the design of their books.

Everyday people are not very good designers.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

User-centered design means working with your users all throughout the project.

In my opinion, no single design is apt to be optimal for everyone.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

I prefer design by experts - by people who know what they are doing.

So what does a good teacher do? Create tension - but just the right amount.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

Beauty and brains, pleasure and usability - they should go hand in hand.