Social media has come a long way. With the good has come some bad, and you always have a lot of people hiding behind their computers and being very critical of what you do on and off the field, of what you tweet, of what you say, of everything you do.
Like great teams in sports and business endeavors, if there's a chemistry among the participants, and they truly enjoy fellowship together, everybody wants to be there, stay involved, and just have fun together.
I like humor: the sort of gentle humor that points out human foibles.