The ambition and focus that propel you to success can also be your downfall.
Copy Quote View & ShareMy theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.
Copy Quote View & ShareA wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness.
Copy Quote View & ShareMy theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.
Copy Quote View & ShareNothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions.
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