Katrina Lake quotes

I'm most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.

Be known as a great resource. Are you an Excel genius? An expert on local restaurants? Fabulous at proofreading? Go beyond your job description by being an open resource for others in the company who could benefit from your talents. I believe that paying it forward will serve you well one way or another in the future.

I've always enjoyed shopping and loved fashion, but my interest as an entrepreneur was definitely more about the opportunities I saw to change the future of retail. My sister was a buyer in New York, and she knew my body and my style, and she could find me things I loved. I thought, 'What if everybody had access to this kind of experience?'

When the business really works is when we hear clients say, 'I've never had jeans that fit me until I got a pair from Stitch Fix.' We'll also hear, 'I would never have tried this dress on in a store.' It's not just about convenience. They're happier in their clothes.

I've always enjoyed shopping and loved fashion, but my interest as an entrepreneur was definitely more about the opportunities I saw to change the future of retail. My sister was a buyer in New York, and she knew my body and my style, and she could find me things I loved. I thought, 'What if everybody had access to this kind of experience?'