All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
Copy Quote View & ShareThe sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.
Copy Quote View & ShareBrands are all about trust. That trust is built in drops and lost in buckets.
Copy Quote View & ShareBrand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
Copy Quote View & ShareI'm a big advocate of the power of positive thinking, particularly for small businesses.
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