Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.
Copy Quote View & ShareSome people have that school of thought where fitness isn't enjoyable, but we're making it enjoyable, I think, by making it more fun, challenging, and engaging rather than this boring thing that you have to do. It's about using technology and data to change this experience.
Copy Quote View & ShareMy assumption was that people are already motivated to go to a fitness class. That's who I am. I was already ready to go out there and get to class. All I needed was a search tool. But it turns out people need more than that, and that's why gym memberships exist.
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