Grief starts to become indulgent, and it doesn't serve anyone, and it's painful. But if you transform it into remembrance, then you're magnifying the person you lost and also giving something of that person to other people, so they can experience something of that person.
Quite frankly, the Urban brand organization became too siloed, with too little communication across functional areas. The great creativity that has been the hallmark of our success became stifled.
Psychographics speaks more to an attitude, a lifestyle.
