Just as Josef K, the protagonist of Kafka's 'The Trial,' awoke one day to discover that he had become part of some unfathomable legal carnival, we, too are frequently waking to discover that the rules of the digital game have once again profoundly changed.
Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust.
