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Steve Ells quotes

We want to make the old fast food model irrelevant. We want to make great ingredients and classic cooking techniques accessible to everybody.

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The bottom line - customers want delicious food served quickly in an interactive format, and they are increasingly unwilling to compromise.

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The gimmicks that have driven the fast food sector for years - dollar menus, limited time offers, and merchandising partnerships - are not producing results like they used to, as consumers simply want better tasting, nutritious food and a more compelling experience, not gimmicks.

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The gimmicks that have driven the fast food sector for years - dollar menus, limited time offers, and merchandising partnerships - are not producing results like they used to, as consumers simply want better tasting, nutritious food and a more compelling experience, not gimmicks.

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