One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.
Copy QuoteYou can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Copy Quote View & ShareA designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Copy Quote View & ShareDesign is not just what it looks like and feels like. Design is how it works.
Copy Quote View & ShareSpace and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Copy Quote View & ShareGood design is making something intelligible and memorable. Great design is making something memorable and meaningful.
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