Jonathan Ive quotes

One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

One person's car is another person's scenery.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

The form of computers has never been important, with speed and performance being the only things that mattered.

What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.

There's no learning without trying lots of ideas and failing lots of times.

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.

I discovered at an early age that all I've ever wanted to do is design.

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.